Management Team

The FreshStart Logistics team is comprised of passionate and talented individuals dedicated to developing and delivering exceptional logistics solutions. Here’s a look at our management team.

Allen Ho is Chief Executive Officer. Dr. Ho received his BS from MIT and his PhD from the University of Illinois, both in Electrical Engineering.  After completing his education, he joined IBM in Poughkeepsie, NY and worked there for 6 years.  He then moved to the West Coast and joined a number of successful startups, including Sun Microsystems as Program Manager (1982 – 1986) and NexGen Microsystems as Director of System Development (1987 – 1993), among others.  In 1997 he co-founded StrataGen Systems and served as its President, successfully developing StrataGen into a major supplier of Paratransit Scheduling software.  He left StrataGen after completing a sale of the company to Digital Dispatch in 2007.

William Ho is Chief Technology Officer. William is recognized as a leading expert in routing and transportation optimization systems. He was co-founder and CTO of StrataGen Systems, offering automatic scheduling and dispatching to the demand-response transit market. His patented Strategy Engine is installed in 6 of the largest cities in the U.S., including NYC which is dynamically scheduling over 26,000 new jobs every day. He is a co-founder of FreshStart Logistics (FSL) responsible for technical direction and for keeping FSL at the leading edge of routing and distribution technology. William has over 30 publications in constructive design and scheduling research, as a faculty member at SMU and USC. He has a B.S. in Mathematics from the University of Illinois and a M.S. in Computer Science from Union College.