FreshStart Logistics Real-time Expert Dispatch Optimization: The Demand Response Concept

FreshStart Logistics contends that the time is ripe for a better way to manage the routing and scheduling of vehicles in highly dynamic environments.

Currently such environments require very hands on management from experienced and knowledgeable dispatchers and additional vehicles dedicated solely to serving unscheduled business. Technologies exist that can provide a well optimized daily route plan but once these vehicles hit the road real world events cause divergence from plan, dispatchers must begin to fight fires, and the work capacity of the fleet begins to degrade often requiring the use of dedicated on demand vehicles to handle new orders.

FreshStart offers technology designed to automate this process and enable the dispatcher to manage critical exceptions and enhance customer service. The FreshStart engine delivers the optimized daily plan but does not stop there. Our patented real-time expert dispatch optimization technology stays in the execution loop to adjust the plan as events unfold, enabling your fleet to react optimally to changes in demand. This process results in efficiency gains sufficient to reduce or even eliminate the need for vehicles dedicated to on-demand service.

The greatest benefits are realized in the most dynamic environments, often the efficiency increases are enough to support entirely new businesses or ways of doing business.

1.	Same day delivery service businesses may respond optimally to hot-shot business using their existing schedule service fleet.
2.	Field service businesses may substantially reduce fleet size in the face of unknown demand, highly variable service times, and different service level commitments.
3.	Enable ultra-fresh food delivery by responding in real-time to last minute sources of supply
4.	Leverage your delivery fleet to make late breaking pickups and maximize asset utilization